Google’s new fade homepage

Google has been keen on changing its ever static google search homepage screen. And has been experimenting with a lot of different structures and designs. Like it rolls out a new doodle (google logo) on the search page depending on the day or the important event. The latest is the Google fade away that guarantess to increase your speed of searching.

Google has made some chages to the page and until you hover or move your mouse you won’t see the top bar and other features that are useless for users that are here only to search the site. It is quite an essential improvement. Google blog says it must have tries over atleast 10 different designs over few months until it finally settled on this one.

Google explains the decision to scrap the additives with this statement on their blog:

“For the vast majority of people who come to the Google homepage, they are coming in order to search, and this clean, minimalist approach gives them just what they are looking for first and foremost. For those users who are interested in using a different application like Gmai, Google Image Search or our advertising programs, the additional links on the homepage only reveal themselves when the user moves the mouse.”

google homepage-1 Apparently Google has attempted to master the fade-in effect, as they tried 10 different variations of it, ultimately landing on one that a majority of testers had positive and neutral reactions to. Interestingly enough though, the fade-in approach they picked also slows down the time it takes for users to take their first action on While this would appear to be troubling, Google says that, “we want users to notice this change… and it does take time to notice something (though in this case, only milliseconds!).”
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