Google buys “On2” a Video Compression Technology company

Google has been really active over the past few months, buying something and selling something. The recent tech update is that they bought video compression technology company On2 Technologies for $106.5 million in stock. Though whether it will pay off remains to be seen, for On2 Technologies’ codecs are losing favor to H.264.

Its worth to notice how would Google utilize this new compression technology in their soon to release Operating system-“Google chrome OS” or if they use this in Android. Just look at On2’s mobile video arsenal: It owns technologies for embedded video for mobile platforms (Hantro) and On2 TrueMobile System, a mobile video system designed to send video across the networks — including 2.5G, Edge, 3G and 4G networks — using On2’s VP7 technology.

It also makes a lot of sense because most of its rivals have their own video technologies: Adobe with its market-leading Flash, Microsoft with its up-and-coming Silverlight and Apple with Quicktime. And On2 is behind many video codecs that it licenses to such aforementioned Google competitors as well.

Now let’s turn our attention to those delusions of grandeur. Back in January 2006., Google spent $102 million buying dMarc Broadcasting in the hope of becoming masters of the radio universe. “Google is committed to exploring new ways to extend targeted, measurable advertising to other forms of media,” said Tim Armstrong, then-VP of advertising sales. Armstrong is gone, and so is the radio advertising business. Today San Francisco-based WideOrbit announced that it’s buying Google Radio Automation Business, aka dMarc, for an undisclosed amount. But there’s no mention on Google’s web site about the sale. Instead it’s all about celebrating the acquisition of its newest, shiniest toy: On2 Technologies.

We are not sure what Google is up to , may be not to rule the world but may be capturing the whole Internet World.

How you liked this post from the Indian tech blog “”. Please do comment and tell us what you feel of this.

Links- On2 official site

Leave a comment

Your email address will not be published. Required fields are marked *